As I was outside walking with my colleague the other day, we noticed something that triggered off an fascinating analysis. You see there was a guy in a t shirt from one of the huge fitness companies, which has the slogan on the back “Making the earth a fitter place.” Obviously this guy was a personal trainer, however here’s the irony -as we walked behind him we noticed he was puffing away on a cigarette! It struck me that this guy wasn’t at all in border with the image he was hoping to described. More information: read more…