The National Basketball Association’s Miami Heat and the National Hockey League’s Florida Panthers are taking very different approaches to maximizing ticket revenue through creative pricing. The Heat have intentionally withheld individual tickets to value depending on the night of the week and opponent, while the Panthers are allowing fans to submit a Priceline-type bid for game tickets. The plight of these two South Florida franchises will be an fascinating condition study on how pricing can impact your business. More information: click to read full article…