In order to “get the message outside,” advertisers have evolved tactics that no longer rely on the message, at all. Images, feelings and memories are the tools of non-verbal communication, much when verbs and nouns stand in their place. I don’t attention about honesty, truth, accuracy. I desire my heart ripped outside, tears running down my cheeks, my sides sore with laughter, dread rippling through my body. I desire effective advertising, not “truth in advertising.” More information: more info…