In another cost cutting initiative Wal-Mart’s marketing team ran a very creative TV commercial during the second quarter of this year. In the commercial a Wal-Mart truck driver states that their “Green Initiatives” of reducing empty miles and consolidating shipments were a major cause Wal-Mart was able to roll back prices for the consumer. A very powerful message since most human beings do not associate “green initiatives” with cost savings. More information: for more info click here…